The corona virus outbreak has made cloud technology the top priority for several companies and around 40% of businesses are now accelerating their shift towards the cloud. But even in 2020, digital asset management solution has gained drive as a primary aspect of digital transformation.
Digital asset management systems have already been assisting businesses to collaborate and work more efficiently in all business vicinities. Advanced digital asset management tools providers have to find new DAM solutions for the challenges generated by corona virus outbreak.
Advanced digital asset management systems are striking to digital marketers, web designers and other content creators as they give a simple approach to store, create and customize digital assets. But for managing all possible use-case the new-age digital asset management vendors will often introduce several features that the solution gets very complex to use.
2021 will call for easy interfaces which allow sharing and customization and DAM systems will require being insightful so they can be dealt with perfectly by the companies themselves. AI and automation is an important feature which will assist to ensure accuracy and reliability as well.
Delving deep into 2021, this post explains what’s in store for digital asset management systems. Read on!
Closely Understanding the Future of Digital Asset Management (DAM) in 2021:
- Brand Management:
With your team now expected to get remote in 2021, brand consistency will be even more challenging for new-age businesses. Advanced digital asset management solution must make brand management simple to control. Digital marketers must understand that branding guidelines must be followed through the companies and old digital assets get removed. Digital asset management providers must help the brand managers to work more efficiently and give control on user permissions wherever required.
- Cross-Platform Integration:
With every cloud technology, integration is very important. Easy integrations can amplify productivity and when you have limited budgets, stakeholders will consider which add-ons or expensive changes are required for the digital asset management solution implementation to work effectively. If the existing company systems are impacted through the new digital asset management solution, they might be hesitant to commit. Since digital asset management systems are useful for several different industries, it is important that the solution integrates with the productivity tools easily. Many businesses are searching for a tried and tested single DAM platform which can handle digital assets and brand management successfully. Depending on out-of-date software which limits the effectiveness of workflows has been terrible for companies as they cannot adapt to the challenges that came along in 2020. DAMs allow businesses to adapt to new needs, something which will be very important in 2021.
- Metadata Matters:
Making use of metadata as the key approach of the company allows the resources to get categorized in several different ways immediately, making sure that it can be found through a heap of different criteria. Advanced digital asset management solution makes use of advanced metadata tools to provide depth to the file structuring. It also allows you to hold control on the input of metadata through restricting the entry fields which are available to complete. Make drop down lists, check boxes, radio buttons or category trees with fixed metadata selection facility to handle the quantity and kind of metadata which is submitted.
- Actionable Analytics:
Evaluating and showcasing your findings has never been so simple, the analytics function of advanced digital asset management solutions allows to create comprehensive reports on an assortment of system actions, broken down through user group and filtered through a huge number of different options. You can also add the reports generated to your dashboard for a hassle-free access. You can track detailed information about views, downloads and uploads, shown in a comprehensive table structure in the reports generated by your advanced digital asset management solution. You can also see reports directly in your browser or can access them as CSV files for spreadsheet solution.
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