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Excavating What Is Digital Asset Management and Key Reasons Why Digital Marketers Care About It



The best-performing marketing teams understand how important brand consistency for increasing awareness around your business is. However, to uphold a consistent identity with the help of digital assets presents several challenges. Without having a central repository to record and store primary visual materials, images evolve stale and your innovative team can get busy with requests for assets which have already been generated.


While this might look like a simple incompetence, it can make an important loss in productivity across different teams in your company. Having a central place where all the visual assets are approved and updated cut downs on the wasted time and enables the design team to concentrate on the high-priority projects instead of retrieving an accepted image whenever it’s required. That is where digital asset management tools come in.

Understanding What Digital Assets Actually Are:



Before diving into digital asset management, businesses have to understand what digital assets are. A digital asset is a virtual file in the most common formats such as images and videos, which gives true value to the company. Though the digital assets have prolonged, as new formats come into view! Presently, they also comprise documents, excel spreadsheets, presentations and a lot more. A digital asset mainly has the below mentioned three components:-


  • It must be a digital file.
  • It should offer value to the organization.
  • It should be searchable and findable.

Understanding Digital Asset Management: 



Digital asset management is basically the process to systematize, store and distribute the digital assets across a company. Digital asset management usually comprises a central hub or digital asset management tools. With advanced and new file formats surfacing daily, it is getting increasingly important for companies to begin managing the digital assets. 

Several companies have begun hiring a digital asset manager and make use of digital asset management tools to systematize and distribute multimedia content across different departments. As adoption of digital asset management solutions evolves, so has the requirement to deal with the rights and permissions to digital content.

Key Approaches to Make Right Use of Digital Asset Management:



There are many approaches to make use of digital asset management to your benefit. As your organization growing, so do your digital assets. Things to take into consideration while setting up digital asset management tools- how often you make use of digital assets, how regularly you update them and who wants to access them. Below mentioned are few of the common use cases for digital asset management:-

  • Production: Make use of a digital asset management tool to request and meet new media requirements. If there is a forthcoming product release and you require screenshots and product images for the launch then, you can appeal these digital assets making use of digital asset management solutions to make sure that they are built and approved through the right people.
  • Repository: As these assets are built, make use of digital asset management as a central hub to store all digital files being used across your company. That way, anyone that requires making use of these files does not require looking for or request final versions.
  • Systematization: With digital asset management tools, you can write metadata to tag digital assets consequently so they are simple to find. Making use of the product launch example, you must tag files with the name of the release, so that the other teams can simply look for them.
  • Distribution: Digital asset management enables you to simply make digital assets accessible across different teams and build permissions for proprietary files. If a client is evaluating a customer case study video but you do not want to provide them access to the entire digital asset management library, you might give them permission to just watch and edit that particular file.
  • Archiving: Make use of digital asset management tools to create a library for mass storage of assets which don’t need constant updating. As the product launch is done, you can archive these files so they are still available but not messing up your storage.
     So, start using the best digital asset management tool by applying the above mentioned approaches and make optimum use of your digital assets like never before.

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