How IT Companies Can Make the Best Use of the Advanced Digital Asset Management Solutions?

Marketing a steadily evolving IT companies is hectic, fast and it is completely holistic approach. The more your company evolves in terms of profits, headcount and reputation, the more will be the challenges to scale up your procedures while still clinging to the wonder which made you successful initially using digital asset management solution.

The IT companies display innovation in their products, services, and company cultures, but they do not always have a futuristic thinking procedures to match, particularly around the content access and usage across a speedily evolving company.

Digital asset management is a technique and a solution which all the IT companies will continue for many more years to come. Below explained are the significant approaches for IT companies to use digital asset management solution in the best possible manner!

Know How IT Companies Can Make the Best Use of the Advanced Digital Asset Management:

• Content Marketing: 

      Content marketing is one of the best techniques in 2020, with nearly all IT brands planning to invest even more in branded visual content this year that means this extra digital content has to be managed somewhere. The digital asset management solution is the central repository for content marketing including case studies, images, videos, whitepapers and all other resources. The content which requires being built in another online application like a blog or website landing page and the rich media which goes with that content can be sourced indirectly by digital asset management via CMS integration. This means that all of the company’s images, videos and graphics instantly, rather than having to search for images in difficult folders always or just pulling some of Google Images without prior permission! Connectivity is the solution in a company’s digital ecosystem and so it is very important to seek integrations with the CMS systems and other publishing tools to ensure that the assets can be sourced smoothly for content marketing purposes.

• Partnerships and Forming Company Alliances: 

    Technology partners, business partners and marketing partners together build an extremely inter-connected network for only one brand. And that brand’s identity has to be all over that inter-connected network and consistent on all the channels, otherwise you will be showcasing a confused branding and dilute your company status for which you have worked really hard to create and make it function. All brand identity components has to be easily accessible to that whole network and this can happen in two ways- First, the traditional way-: internal marketers handling the brand can discover and share all approved digital assets right away within the digital asset management solution and the modern approach-: dynamic brand principles enables anyone having an authentic permission to download all brand digital assets like logos and fonts with right context.

• Sales Enablement Tool: 

     A digital asset management solution won’t completely restore a sales enablement tool, however it will accomplish many important functions in a desired way. The only biggest shift that digital asset management solution builds for sales team is that they make them more self-sufficient and rather than depending on the marketing or product management teams, sales make use of digital asset management tool like an internal Google- finding the content they require for doing their work effortlessly and resourcefully. The digital asset management tools functions like a member of the marketing or product team, except its available 24*7, it’s all-identifying, and it will never develop any views or get exhausted with the requests. Collections are a specific attribute of a digital asset management solution which sales teams adore. This is effectively a dynamic link to a single website landing page comprising of any sort of content which a sales representative desires to add, then they can send that link to the prospects. Each document, right from the first attributes overview or the pricing sheet to the agreements and legal papers, can be easily uploaded to that collection like a central location to collaborate back and forth. Thereby, allowing sales teams through digital asset management solution is all about becoming insightful, thorough permissions and content access.

• Branding: 

     Nearly all the brands have planned to invest more in the branded visual content in 2020. All of it requires being on-brand, no matter what that might mean for any business enterprise. A few common branding initiatives which all advanced digital asset management tools supports includes logos on business event collateral, experiential marketing and branded products, documents, brochures and business cards to showcase how the organization culture enlightens the brand for attracting the top IT talent and automatically creating different sizes and resolutions of digital assets to always fit the latest social media channel’s dimensions. The challenge for the IT companies is to handle the quick growth and exposure while maintaining competence and uniformity. Scaling a new brand to the new markets and on the new channels needs a certain level of operational competence which doesn’t always come easily to the IT companies. Digital asset management tools assist to launch that structure to the content usage and product information management for marketing teams. Tagging the digital assets for different purposes and departments will assist all team members to better navigate the digital asset management tool and find out how digital assets must be used. 

If you work in an IT company then, you might know that if digital asset management solution could actually make a difference in your company then, definitely try it out with the above mentioned tips.