The advanced digital
asset management solution is a great addition in the current toolkit of
digital marketers along with the other important tools.
As a digital marketer you might
be disappointed with how marketing resources are being managed in your business
enterprise. If you are exhausted to lose time and money looking for your
digital assets then, you need to implement the best digital
asset management solution.
The implementation of a digital
asset management solution will allow you to securely manage and organize all
your digital assets in one central platform. It will help you speedily find
your assets and share it easily. But the implementation hasn’t happened yet.
To assist you successfully start
and implement your digital asset management project, this post defines a
step-by-step guide to kick-off the process successfully.
How to Start Your
Digital Asset Management Project Successfully?
#1 Describe Your Requirement and Project Goals:
Understanding
that your business enterprise requires a digital
asset management solution and the decision to execute it is already the
first achievement. For making the execution a success, it is now vital to
properly describe what you want to actually do with it and which
functionalities you require. Think what is your purpose to use the solution, the
challenges that you want to manage with a DAM solution and have an effective
DAM strategy and the must-have features. This list never ends; there are possibly
many more questions you must define. As you get answered all these questions,
it is very important to pen down a clear RFI which covers all your requirements
and objectives.
#2 Pick the Best DAM Project Team:
Define the people who
are going to be involved in this project and make sure to clearly define everyone’s
responsibilities. Keep in mind that who are the decision makers and the most powerful
stakeholders. Make sure that you are familiar with all the stakeholders
involved and you inform them regularly. Also ensure that to highlight and
communicate the benefits of the advanced digital asset management solution to
get stakeholders and users involved ASAP. A clearly devised digital asset
management project strategy with milestones for all the project members can assist
to achieve your digital asset management project in time.
#3 Get the Correct DAM Tool:
As you know what your requirements
are and who all will be involved in the DAM project, it is time to pick the
right DAM solution. Analysts repeatedly list the best digital asset management
solutions. These lists deliver a close overview on the different providers on
the digital asset management market. It
is very important to see demos of the DAM solutions prior to making your final choice.
Get these demonstrations adapted as much as possible for future uses by the chosen
providers, which are known as a POC (Proof of Concept), basically an assurance
of the digital
asset management solution’s actual ability to adapt – a display of its
flexibility. Keep in mind that the DAM solution provider will also help you when
it comes to execution. Pick someone you can comfortably work well with, a digital
asset management expert with wide experience and a partner whom you can
trust.
#4 Execute a DAM Solution That Meets Your Requirements:
Before the real implementation confirm that you have evidently defined the
different categories for your digital assets and determined the metadata, hence
users can without difficulty search for digital assets. Also consider what all
rights you wish to give to which user group. Rights management is an influential
functionality of digital asset management solution, so ensure that you appropriately
benefit from it. It is also significant to consider and anticipate possible
integrations of your digital asset management with the other applications. Concerning
the execution itself, most of the time a staged roll-out is suggested rather
than rolling out everything immediately for avoiding complexity and ensure a seamless
integration, it is better to employ a digital asset management solution in
sequential phases.
After completing the above
mentioned steps you can successfully begun your digital
asset management adventure.
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