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A Step-to-Step Guide to Start Your Digital Asset Management Project Successfully



The advanced digital asset management solution is a great addition in the current toolkit of digital marketers along with the other important tools.

As a digital marketer you might be disappointed with how marketing resources are being managed in your business enterprise. If you are exhausted to lose time and money looking for your digital assets then, you need to implement the best digital asset management solution.

The implementation of a digital asset management solution will allow you to securely manage and organize all your digital assets in one central platform. It will help you speedily find your assets and share it easily. But the implementation hasn’t happened yet.

To assist you successfully start and implement your digital asset management project, this post defines a step-by-step guide to kick-off the process successfully.

How to Start Your Digital Asset Management Project Successfully?

#1 Describe Your Requirement and Project Goals: 



Understanding that your business enterprise requires a digital asset management solution and the decision to execute it is already the first achievement. For making the execution a success, it is now vital to properly describe what you want to actually do with it and which functionalities you require. Think what is your purpose to use the solution, the challenges that you want to manage with a DAM solution and have an effective DAM strategy and the must-have features. This list never ends; there are possibly many more questions you must define. As you get answered all these questions, it is very important to pen down a clear RFI which covers all your requirements and objectives. 

#2 Pick the Best DAM Project Team: 



Define the people who are going to be involved in this project and make sure to clearly define everyone’s responsibilities. Keep in mind that who are the decision makers and the most powerful stakeholders. Make sure that you are familiar with all the stakeholders involved and you inform them regularly. Also ensure that to highlight and communicate the benefits of the advanced digital asset management solution to get stakeholders and users involved ASAP. A clearly devised digital asset management project strategy with milestones for all the project members can assist to achieve your digital asset management project in time. 

#3 Get the Correct DAM Tool: 




As you know what your requirements are and who all will be involved in the DAM project, it is time to pick the right DAM solution. Analysts repeatedly list the best digital asset management solutions. These lists deliver a close overview on the different providers on the digital asset management market.  It is very important to see demos of the DAM solutions prior to making your final choice. Get these demonstrations adapted as much as possible for future uses by the chosen providers, which are known as a POC (Proof of Concept), basically an assurance of the digital asset management solution’s actual ability to adapt – a display of its flexibility. Keep in mind that the DAM solution provider will also help you when it comes to execution. Pick someone you can comfortably work well with, a digital asset management expert with wide experience and a partner whom you can trust. 

#4 Execute a DAM Solution That Meets Your Requirements: 



Before the real implementation confirm that you have evidently defined the different categories for your digital assets and determined the metadata, hence users can without difficulty search for digital assets. Also consider what all rights you wish to give to which user group. Rights management is an influential functionality of digital asset management solution, so ensure that you appropriately benefit from it. It is also significant to consider and anticipate possible integrations of your digital asset management with the other applications. Concerning the execution itself, most of the time a staged roll-out is suggested rather than rolling out everything immediately for avoiding complexity and ensure a seamless integration, it is better to employ a digital asset management solution in sequential phases.

After completing the above mentioned steps you can successfully begun your digital asset management adventure.

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