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Top 3 Digital Asset Management Trends to Watch Out For in 2020



The current digital age has revolutionalized the way online brands chase their digital marketing strategies and the technologies they make use of to execute these strategies. The advanced digital asset management solution specifically has evolved considerably in the last couple of years.


The world of digital marketing by now has witnessed several improvements and growths in digital marketing in the past decade- the rise of mobile, big data, social media marketing, user-generated content (UGC), artificial intelligence (AI) etc., and this has forced the digital marketers to adapt their marketing strategies and eventually, have led to the developments in digital marketing technologies. 

One industry that has certainly changed is digital asset management solution, which is helping many online brands from content creation through its distribution for delivering really customized and consistent digital customer experiences. 

While we have entered into 2020 and a new decade businesses can expect many more modifications and trends to surface, thereby shaping the best digital asset management practices. So, read on about the top three trends you can expect from digital asset management solution vendors in 2020. 

Take a Look at the Top 3 Digital Asset Management Trends to Watch Out For in 2020:

1. Primary Destination for All Digital Users:




     Enhancing the customer experience has always been at the center of the digital transformation plans, but it is not just the way to improve the customer experience. An emerging new trend in digital asset management will administer improvements in the UI or UX of digital asset management solution, transitioning digital asset management from only a database-front end and a purpose for nearly all digital marketers, to user’s experience. It is extremely essential that for a flourishing customer experience, you can make use of digital asset management for different reasons, particularly in the current omni-channel environment rather than going into a digital asset management, downloading a digital asset and then opening it in Powerpoint, Photoshop or Word that cannot be useful for designers and creatives, it is essential to build these connectors for facilitating content creation. It is also essential to get the right design, which you have search abilities incorporated in these tools that enable you to write keywords, drag and drop an asset and keep your files updated. Eventually integrating digital asset management solution within your company’s tools will be much simpler and faster for sales teams, designers and creatives to change and finalize content from their chosen tools.

2.  Artificial Intelligence (AI):



     A constantly increasing number of digital asset management merchants have incorporated artificial intelligence (AI) ability in digital asset management platforms, employing AI to digital assets to identify faces and emotions or spot printed and manually written text. AI is not just regarding auto-tagging, it will also enhance the experience into the system. Another speedily budding trend is the usage of AI to handle translations, natural language processing and voice search. Big investments have been made by businesses in voice search technology through new digital devices and are gaining huge popularity. This DAM solution functionality would enable the users to look for content through voice input instead of typing relevant keywords and other metadata.

3.  Supports Top Quality Digital Experience for Users:




      Nowadays, acquiring customized marketing across digital channels at scale is the top priority. Around 71% of decision makers state that customer experience is a top objective of their digital revolution plans. Dynamic digital assets are an important approach to reach this. They let you to make multiple versions and adaptations of digital assets, so that you can offer the right digital asset at the correct time for the correct channel. Fortunately, with the latest digital asset management solution, you now just require managing one digital asset and through that you can make over 50 versions. Customization across all achievable customer touchpoints is very vital today. However, adapting content across different devices and channels whilst contextualizing the experience could be great. It dynamically adapts master assets and displays content according to the distribution channel, but also the user’s context. One way to do this is through energetically replacing the background of a picture with one which will resonate in a better way with the user. AI will be used for automatically removing the background of a picture and dynamically replace it by another background, eventually providing media display context-alert and the digital user experience customer-oriented. Templates can also attain a high level of customization. The ability to alter templates online in a digital asset management is extremely unusual, but businesses have been witnessing more and more digital asset management solution vendors, performing some huge automation through incorporating the native files and templates management that is a lot more than what digital asset management solution was doing a few years ago. 

While these above mentioned trends are not fully new to digital asset management, give business enterprises the required skills, tools and data to implement your ideas effectively and fruitfully compete in 2020.

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