How to Integrate Project Management Solutions With Advanced Digital Asset Management Solutions While Building One?
The latest project management solutions are very important
for nearly all high-production team, as it assists them to systematize
resources and their team to meet their deadlines. However, regardless of the skill
of these advanced solutions to organize tasks and campaigns, all the creative
teams across different business enterprises are still trapped in centralizing
their source material, the work-in-progress files and final digital assets to make
them accessible to everyone.
In the past three decades, the advanced digital
asset management solution has been growing constantly to fulfill the
changing requirements of high-volume content creators. With sources in the media
management, digital asset management is currently a very important part of each
marketing technology pile and a reliable partner in storing, managing and
distributing ultimate marketing assets across the world.
But lately, digital
asset management has turn out to be totally about more than just organizing
final digital assets. It has become an important player in the whole content
lifecycle, right from its creation and approval to allocation and archiving.
This change in utilization made it a practical option to deal with the
centralization problems encountered by the creative teams making use of the
advanced project management solutions.
Below mentioned are a few important approaches which
integrates a digital asset management solution into your project management solution
and can help you power your functions and boost your workflows.
Know How to Integrate
Project Management Solutions With Advanced Digital Asset Management Solutions
While Building One:
- Full Brand Consistency across All the Projects:
Marketing projects need an ideal management of
resources and team to make sure that the projects get finished absolutely on
time and on-brand. As this could be complex even with small and secluded
projects while managing big teams, several projects and massive libraries, the difficulties
increase. Marketing and creative functions are charged with making sure the
right team is working on the right project by using the right digital assets. As
your work management system can assist with the harmonization of your team and
projects, you still require an effective approach to make sure every team is making
use of the right digital assets. For all the projects, the marketing team requires
sending campaign assets to the suitable project manager, who uploads them in
your work management solution and employs it to the right project. As this
system is manageable, it amplifies the possibilities of human mistake &
off-brand marketing material. While project managers can retrieve assets
directly from your digital asset
management solution into the suitable project, they give their creatives
pre-verified marketing material for nearly all projects without uploading new
files or just leave the work management solution. After that your creatives will
connect these digital assets with particular tasks, campaigns and users to make
sure everybody has what they require for completing the on-brand and visual
projects.
- Reorganize Time-To-Market with Quick Publishing:
Even while the modern-age business enterprises have
both a digital asset management solution and a project management solution, while
the two cannot interact, you run into difficulties ensuring that the final digital
assets really make their way in the digital asset management for distribution. Since
even after having the procedures in place, an individual team member or the
entire team must download the final digital assets from your work management
system and then upload them in the storage system. In case somebody misses a
project-conclusion notification or believes that it is already been taken care
of then, that digital asset gets stuck in midpoint till somebody notices that
it is missing. This might and at times does lead to missed deadlines and several
emails from your marketing team. While both digital
asset management and project management solutions are connected, uploading the
final digital assets into a digital asset management system into your project
management solution takes just a few clicks by your project managers’ workflow,
requiring to make minimal changes to how they work nowadays. They can add appropriate
categories and keywords to the digital asset through their project management
solution, making sure that the digital assets are easily noticeable for the
marketing team when they get ready to publish it. There is no lag of time and
no scope for human mistake.
- Provide Fast & Immediate Access To Digital Assets From a Recognizable Platform:
Creation of content is rarely
a one-time project, rather it is a constant process which needs submitting
work, acquiring feedback and putting the changes into action again and again
until everybody is contented with the outcome. With keeping this in mind, creatives
at times require constant access to the new working files as the project range
and design modifications. In a conventional creative’s workflow, you might
request new digital assets by your marketing team, keeping the project on a provisional
hold and taking some time out in the marketer’s day. While an advanced digital asset management solution is incorporated
into your project management solution, your creatives could speedily access
their digital assets on their own into a system they are already accustomed
with. They can also make use of tasks to share the digital assets they are
working on with other team members and appropriate stakeholders, making sure
that everybody stays on the same page.
While
working with creatives, you have to streamline and simplify the processes. Through
incorporating your project management system into a digital
asset management solution, you are adding the final part of the puzzle to make
sure that the content’s whole lifecycle, right from its creation to
distribution, just streams easily.
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