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How to Integrate Project Management Solutions With Advanced Digital Asset Management Solutions While Building One?




The latest project management solutions are very important for nearly all high-production team, as it assists them to systematize resources and their team to meet their deadlines. However, regardless of the skill of these advanced solutions to organize tasks and campaigns, all the creative teams across different business enterprises are still trapped in centralizing their source material, the work-in-progress files and final digital assets to make them accessible to everyone.


In the past three decades, the advanced digital asset management solution has been growing constantly to fulfill the changing requirements of high-volume content creators. With sources in the media management, digital asset management is currently a very important part of each marketing technology pile and a reliable partner in storing, managing and distributing ultimate marketing assets across the world.

But lately, digital asset management has turn out to be totally about more than just organizing final digital assets. It has become an important player in the whole content lifecycle, right from its creation and approval to allocation and archiving. This change in utilization made it a practical option to deal with the centralization problems encountered by the creative teams making use of the advanced project management solutions.

Below mentioned are a few important approaches which integrates a digital asset management solution into your project management solution and can help you power your functions and boost your workflows.

Know How to Integrate Project Management Solutions With Advanced Digital Asset Management Solutions While Building One:

  • Full Brand Consistency across All the Projects: 




     Marketing projects need an ideal management of resources and team to make sure that the projects get finished absolutely on time and on-brand. As this could be complex even with small and secluded projects while managing big teams, several projects and massive libraries, the difficulties increase. Marketing and creative functions are charged with making sure the right team is working on the right project by using the right digital assets. As your work management system can assist with the harmonization of your team and projects, you still require an effective approach to make sure every team is making use of the right digital assets. For all the projects, the marketing team requires sending campaign assets to the suitable project manager, who uploads them in your work management solution and employs it to the right project. As this system is manageable, it amplifies the possibilities of human mistake & off-brand marketing material. While project managers can retrieve assets directly from your digital asset management solution into the suitable project, they give their creatives pre-verified marketing material for nearly all projects without uploading new files or just leave the work management solution. After that your creatives will connect these digital assets with particular tasks, campaigns and users to make sure everybody has what they require for completing the on-brand and visual projects.

  • Reorganize Time-To-Market with Quick Publishing: 





     Even while the modern-age business enterprises have both a digital asset management solution and a project management solution, while the two cannot interact, you run into difficulties ensuring that the final digital assets really make their way in the digital asset management for distribution. Since even after having the procedures in place, an individual team member or the entire team must download the final digital assets from your work management system and then upload them in the storage system. In case somebody misses a project-conclusion notification or believes that it is already been taken care of then, that digital asset gets stuck in midpoint till somebody notices that it is missing. This might and at times does lead to missed deadlines and several emails from your marketing team. While both digital asset management and project management solutions are connected, uploading the final digital assets into a digital asset management system into your project management solution takes just a few clicks by your project managers’ workflow, requiring to make minimal changes to how they work nowadays. They can add appropriate categories and keywords to the digital asset through their project management solution, making sure that the digital assets are easily noticeable for the marketing team when they get ready to publish it. There is no lag of time and no scope for human mistake.

  • Provide Fast & Immediate Access To Digital Assets From a Recognizable Platform





      Creation of content is rarely a one-time project, rather it is a constant process which needs submitting work, acquiring feedback and putting the changes into action again and again until everybody is contented with the outcome. With keeping this in mind, creatives at times require constant access to the new working files as the project range and design modifications. In a conventional creative’s workflow, you might request new digital assets by your marketing team, keeping the project on a provisional hold and taking some time out in the marketer’s day. While an advanced digital asset management solution is incorporated into your project management solution, your creatives could speedily access their digital assets on their own into a system they are already accustomed with. They can also make use of tasks to share the digital assets they are working on with other team members and appropriate stakeholders, making sure that everybody stays on the same page.

While working with creatives, you have to streamline and simplify the processes. Through incorporating your project management system into a digital asset management solution, you are adding the final part of the puzzle to make sure that the content’s whole lifecycle, right from its creation to distribution, just streams easily.

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