Key Reasons Why Your Digital Asset Management Solution Is Not Working In the Desired Manner

Let’s just accept the facts! Business enterprises that have thousands of digital assets often find it challenging to keep all content sorted and effortlessly accessible. This is where your digital asset management solutions are very useful.

The latest digital asset management solutions are exclusively designed to better serve this need of new-age business enterprises. But like any other technology, if the digital asset management customer is not flexible and fail to outline expectations with their vendor or create the best practices or rules for system user behavior then, they can definitely hit a few bumps along the way. 

If you think that your digital asset management strategy is not working in the expected way then, there might be a few reasons behind this and there may be a few things you need to make sure to have a desired experience in future.

Scroll below to explore the key reasons why you might be finding it difficult to deal with your digital asset management strategy!

Know Why Your Digital Asset Management Solution Is Not Working In the Desired Manner:

• Lack of Consistency: 

      Well, there is actually no defined industry principle or standard for the backend workings of a digital asset management, best ways to do it or how a digital asset management solution must communicate with the other systems. Vendors usually do not require meeting any kind of actual criteria in these areas, so over the years a few digital asset management solutions are considered more like silos compared to the information highways. Sharing digital information between multiple systems is definitely challenging for any software, system, app etc., that is not a local integration. The industry lacks all kind of universal formatting, so each system has its individual finest practices of implementation, customization, system integration, coding, filtering, safety etc. Due to this, digital asset management customers must understand that each system will have its restrictions and they have to be open to making compromises on a few things and making some changes to their strategy prior to they get it right.

• No Defined Rules for Tagging, Metadata & Asset Classification: 

     Apart from the lack of standardization and consistency there are no universal standards to make metadata and classify digital assets, from a system to system and from a single user outlook. Every individual presently has their own perception of how a particular job should be done. Unless a company creates an understandable strategy and protocol on how digital assets must be tagged and organized, it can speedily get lost. Every individual systematizes things in a different manner. If you cannot find digital assets or if your content files is uncontrollable then, it might not be systematic at all and your taxonomy, metadata and filtering structures have to be managed properly.

• Digital Asset Management APIs: 

      One way for digital asset management solutions to interact with another kind of system is through an API. This offers one pillar of truth to create, distribute and analyze content. But sometimes APIs can be inconsistent. If you have not selected your digital asset management solution yet then, ask to see how the integrations really work to make sure your user experience expectations will be fulfilled. If you are already a digital asset management system user then, monitor how well your systems are connected and speedily report if you notice any bugs in the synch. There might be a quick fix or it might just be one of those periodic pains which technology users experience. But if you are experiencing constant problems here then, don’t holdup talking to your vendor and IT team rather work with them directly to trouble-shoot the primary source of that problem.

• Less Compliant: 

    This is another stumbling block to whether your digital asset management project is effective as desired or not. Honestly, digital asset management system users might be very lazy and without any kind of corporate answerability policy, the system will not function appropriately and will not communicate nicely with the remaining software, tools, programs and systems it integrates into. Stay ready for this situation in advance and ensure that there is constant transparency and always support good practice.

What Steps Can Be Taken to Make Your Digital Asset Management Solutions Work In the Desired Manner?

• Flexibility: 

     You need to understand that every technology has its limits and not every technology will work 100% in the desired manner and it is a fact. But if there are aspects of your digital asset management solution or how it is presently set up which is obstructing your business or your every day workflow then, tell this to your vendor right away. When it comes to digital asset management customization or patching requests, assess between the must-haves and the nice to have assets. Your vendor cannot multi-task your each product request at the same time. Since every business is different, this will take some time for your vendor if your requests are specific or unique. Be practical and flexible and assist your vendor prioritize what is most significant to your business, as it is part of their job to make your digital asset management experience successful!

• Create a User Compliance Policy:  

     Implement the principles for metadata, asset tagging and keyword attribution; create unique identifiers, asset registries & make standardizing your vital digital assets a priority for all of your users. This will help you make sure that your database is clean, always updated and everybody is abiding by the same best practice. Possibly you do not presently have the best practice policy defined. If that is the case then, manage one and be clear on why abiding by it is important for each user. In case you have the best practices in place, but people are still not abiding by the policy then, get the management involved to notice poor behavior and make sure that they help to outline possible outcomes to a constant lack of compliance.

• Stay Clear On Your DAM Needs Before, During And After Execution: 

     Have honest conversation with your vendor on a constant basis.  Some systems might not support everything or fulfill all your needs out of the box. Always ask prior to buying digital asset management solutions whether a vendor is ready to take on custom work and if yes then, find out if you have to bear an additional cost for those requests. If you think that certain aspects of your digital asset management solution are not working properly then, inform your vendor right away. 

So, get started with managing your digital assets today and to minimize the challenges connected with digital asset management right away!