In the office, nearly all individuals are naturally reluctant
to change. From penning down an email to composing a new business pitch,
employees usually get into their own exclusive routine office habits. So, while
new digital
asset management solution has the required potential to revolutionize your company’s
productivity, it runs the threat of disturbing reliable and ensconced approaches
of working.
This is especially correct while introducing the right
systems for digital asset management in your company. Sadly a laid back
attitude won’t really abide by this category of company products and a better
structured strategy must be adopted to reap full benefits of digital asset
management for your company.
Decoding what exactly
is Digital Asset Management:
The advanced digital asset management solution assists
the users to systematically store, catalogue, find and work together on a
company’s digital assets like text snips, images, videos and logos.
An appropriate digital
asset management system will surely move beyond the simple storage for making
content creation simpler for employees, boost the company’s productivity and
with all pre-approved assets in a conveniently accessible system; employees will
never waste time finding the brand visuals.
The latest digital asset management systems are easily
accessible through the cloud and deliver individuals the right tools to work
effectively distantly. No matter where an employee is in the world they can easily
have 24*7, 365 days a year access to the online content hub filled with
pre-approved marketing assets for adding to the branded communications.
Vital Approaches to
Conquer Digital Asset Management Issues:
Making an investment in a digital assessment
management solution is logically and financially important for any new-age
company, but as any change is not accepted by employees, how can the company capitalize
on the power of digital asset management?
Sadly many company products and processes do not belong
to the just set and forget category and they do require some work, but by following
the below mentioned steps companies can ensure that their digital asset
management investment is useful. Read on!
- Plan The Changes:
Properly understanding how the
team is working presently with the digital assets prior to implementing any
changes will help you ensure that the users adopt new systems. It is very simple
to get anyone to adopt something which solves a problem completely compared to asking
them to let go of something which they think will work. Discussing with the
team about their work processes will engage them in the digital asset management project quite early on and assist in
making a sense of participation and ownership. As the solution is all set for execution,
these same input providers could turn out to be testers and super-users, assisting
to find and fix bugs or motivating feedback from other company members.
- Define Clear Instructions to Use the Product:
Training the team is very important to ensure buy-in.
Explain why exactly a digital
asset management solution would make things simpler for employees and then educate
them how to make use of it. Accept that individuals learn in different ways and
give support which fulfills individual needs. Building protocols for how to
tag, find and update digital assets is very important for a successful digital
asset management system adoption. Digital assets must be tagged with appropriate
metadata so that the search function is insightful and useful.
- Work Where Your Users Work:
If digital asset management system streamlines the processes and make
things simpler then, it must not require a huge change of habits or extra work
for the user. Certainly, a few behavioral changes and initial knowledge is
required, but as the learning phase gets over, processes must get better and extra
work won’t be required. Nearly every company’s staff work through office
applications such as Microsoft Office or Google Drive for creating new
documents and presentations, therefore making assets accessible in those
environments will be the key to ensure that they are actually used and help digital
asset management user buy-in.
- Evaluate & Understand the Outcomes:
Employing and fruitfully introducing a digital asset
management solution is just the first step and a real user adoption must be calculated
for long-term. Initially, monitor for how many times users have logged in the
system, total number of uploads and downloads that have happened, when and through
how many users and how much time users are spending to find digital assets. Pair
the data with a little qualitative feedback by the super-users to know what is and
what is not working. As you get this information, extra training or easy email
updates can be employed to target gaps and assist users, instead of having them
give up from doubt or disappointment.
- Promote the Benefits of Adopting Digital Asset Management System:
Few employees will turn out
to be regular users of the digital asset management solution and require accessing
the assets often. While others might not have a requirement and only make use of
company assets at irregular intervals. Telling those users about the advanced digital asset management system will assist
to make sure that the execution and initial training does not get elapsed and user
numbers do not drift off with passing time. For regular users, communicating
the latest updates or sporadic guidelines to boost their processes will assist
with buy-in and retention.
So,
wait no further and start adopting the above explained vital tips to make the advanced
digital asset management solution work effectively for your company.
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